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At our social medial marketing agency we define social media as the medium that covers a variety of media and technologies that allow users to swap ideas and design media content individually and/or collaboratively. It's where users actively refer to content through comments, assessments and recommendations, thus establishing social relationships between each other. Social media utilizes text, images, video or audio as communication tools and can do so independently on specific platforms. It allows you to use various communication channels. It allows platforms to use straightforward, rapid many to many communication, which enables several users to communicate with other users publicly or semi-publicly. Social Media is the contrast with one to one communication or one to many communication and is the fastest medium for businesses to grow and expand their market and increase their customer reach.
How Social Media Transforms Business Communication
Social media brings three major aspects to communication. It transforms how businesses communicate with consumers, employees and other target groups. All that are involved can participate actively, which changes communication in three major ways which are the follow:
1. Dialog allows companies to gather feedback quickly and immediately. It allows companies to maintain more direct contact to consumers, employers can present themselves more personally.
2. Businesses can experience a certain loss of control based on the honest dialog. User groups can exchange ideas, form opinions and communicate them openly.
3. Greater speed to interact easily and quickly on social media platforms allows messages to get out much quicker than traditional media. This can be done with a single click and can go viral very quickly.
The Risk of Not Having Social Media Marketing
Businesses that ignore social media marketing platforms such as Facebook altogether risk losing out over companies that are more active on Social Media. Some of the drawbacks of ignoring social media marketing could be the following:
1. Slower acquisition to customers
2. Less visibility to the target group
3, Less service oriented reputation
4. Lack of transparency
5. Less personal relationship with the group
6. Lack of awareness when users express opinions on Social Media
7. Fewer insights into consumers desires regarding new products, services or product development
8. Less success in recruiting employees in the war for talent
9. External users pages discussing topics around the company positive or negative without being aware of it
What to Expect by Hiring Digital Marketing Publishing as Your Social Media Marketing Agency